Trends and Statistics

Information Sources Used vs. Usefulness of Information
The Top 4 sources consumers use to get information are Real Estate Agent, Internet, Yard Signs and Print Ads. They feel that the real estate agent and the internet are "very useful" sources of information. However, consumers do not feel that yard signs and print ads are useful sources of information. WHY?

Yard signs and print ads typically do not offer information other than company name, agent name, phone number, website and address. No listing information is offered and that's what consumers want right away! Reply7 offers you the solution to market your listing information on your yard sign and in your print advertising.

Source: The 2006 National Association of REALTORS®
Profile of Home Buyers and Sellers

Texting Across Generations
Most first and second time home buyers make up the majority of sales and fall into the Gen X and Next Gen categories (age 18-43). They spend an average of 1 hour plus text messaging every day. Baby Boomers, not typically known to use technology, are spending almost 30 minutes per day sending text messages. SMS is the new form of primary communication.

Percentage of respondents convinced that smartphones help
sell more real estate

© 2007 WAV Group. Gaining an Edge in real Estate with Smartphones, June 2007.